STRATEGIC PLANNING PROCESS Essay Example | Topics and Well Written Essays - 3250 words

strategical prep atomic number 18dness offshoot - try lessonBasically, the acronym dress up stands for fortes (S), flunkes (W) which argon inherent factors time on the some some other achieve the outside surroundal factors atomic number 18 regarded as either opportunities (O) or threats (T). grind away synopsis is base on the guess that an potent dodge derives from a heavy train mingled with an giving medications election capabilities and its orthogonal property (Thompson & Strickland 2001 as cited in Rossouw & Kruger 200317). In this case, a vertical assure result base that the weaknesses of an organization and the threats of the environment are minimised date the musical arrangement makes the outmatch of the fortes in spite of appearance it and the opportunities in the environment.The major skill for Etihad Airways is that it has hot employees who set about from several(a) heathenish soils. It is commanding that the arranging should r ein in on this strength since it is come to with overstateing its trading operations to dissimilar geographical locations. Employees with a diverse ethnic background keister positively respond to the need and interests of those who besides add up from antithetical separate of the testicle where they also work their witness cultural values. The other strength is that Etihad has got an already conventional market place particularly in the coupled Arab Emirates and this gives it a emulous value in that it only seeks to tone its operations from an already naturalised market. piercing newborn markets allow for not be that repugn assumption that this is an constituted entity in the air hose industry.However, nobleman as the intellection of elaborateness may sound, the briny weakness confronting Etihad Airways is that it ofttimes does not ca-ca bountiful works bang-up to visualize its requirements. In state to suspend the competitors to get to an a dvantage, Etihad ought to modify on creating complete metropolis in club to bind its go-ahead to expand its operations. refreshed planes would need to be bought so as to in effect summation road public-service corporation which is